This Privacy Policy explains how Verbinen LLC, DBA Main Street Christmas Lights ("Company," "we," "us," or "our") collects, uses, and shares information when you visit our website, request a quote, or become a customer. It applies to our Residential, Commercial/Seasonal Lease-Install, and Permanent Lighting services alike. This Privacy Policy works alongside our Terms of Service — the Terms govern the service relationship itself; this policy governs your data.

Information We Collect

1.1 Information You Give Us

When you request a quote, book a service, or contact us through our website, phone, or forms, we may collect:

Name, mailing/service address, phone number, and email address.
Details about your property and the service you're requesting (e.g., photos of your roofline, display preferences, HOA requirements).
Payment information (processed through our payment processor — see Section 3; we do not store full card numbers ourselves).
Any other information you choose to provide in messages, service notes, or customer support conversations.

1.2 Information Collected Automatically

When you visit our website, we (and our analytics/advertising partners) automatically collect certain information via cookies and similar tracking technologies, including:

IP address, browser type, device type, and operating system.
Pages viewed, time spent on the site, referring/exit pages, and general location (city/region level).
Interactions with ads we place on other platforms (see Section 2.3).

1.3 Information from SMS/Phone Communications

If you opt in to receive text messages from us (e.g., appointment reminders, promotions, service updates), we collect your phone number and a record of your consent and message history. See Section 4 for SMS-specific terms.

How We Use Your Information

We use the information we collect to:

2.1 Respond to quote requests, schedule and perform services, and manage your account.
2.2 Process payments and send invoices/receipts.
2.3 Advertise and market our services, including through Google Analytics (site usage/analytics) and the Meta (Facebook/Instagram) Pixel (ad targeting and retargeting — showing you or similar users our ads based on site visits). See Section 6 for your cookie/ad choices.
2.4 Send appointment reminders, service updates, and (with your consent) promotional emails and text messages. See Sections 4–5.
2.5 Improve our website, services, and customer experience.
2.6 Comply with legal obligations, enforce our Terms of Service, and protect against fraud or misuse.

We do not sell your personal information to third parties for their own independent marketing purposes.

Who We Share Information With

We share information with the following categories of service providers, only as needed for them to perform services on our behalf:

CRM & communications: GoHighLevel (customer relationship management, scheduling communications, SMS/email marketing).
Scheduling & invoicing: Housecall Pro (estimates, scheduling, and invoicing).
Payment processing: our payment processor(s) used to collect deposits and payments (processor handles and stores card data under its own security standards — we do not store full payment card numbers).
Website analytics & advertising: Google Analytics and Meta (Facebook/Instagram) Pixel, as described in Sections 1.2 and 2.3.
Legal/safety: when required to comply with law, respond to legal process, or protect the rights, property, or safety of Company, our customers, or others.
Business transfers: if Company is involved in a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction.

SMS/Text Messaging Terms

If you provide your phone number and opt in, we may send you text messages related to appointment reminders, service updates, and promotional offers.

Message and data rates may apply.
Message frequency varies.
Reply STOP to any message to opt out at any time; reply HELP for assistance.
Consent to receive text messages is not a condition of purchasing any service.
We do not sell or share your phone number with third parties for their own marketing purposes.

Email Marketing

If you provide your email address, we may send you appointment confirmations, service updates, and (if you've opted in or otherwise consistent with applicable law) promotional emails. Every marketing email includes an unsubscribe link. You can also opt out at any time by contacting us using the information in Section 10.

Cookies & Your Choices

Our website uses cookies and similar technologies from Google Analytics and the Meta Pixel to understand site usage and deliver relevant ads on other platforms.

Browser controls. Most browsers let you block or delete cookies through their settings.
Google Analytics opt-out. You can opt out of Google Analytics tracking using Google's opt-out browser add-on.
Meta ad preferences. You can manage or opt out of Meta's ad personalization through your Facebook/Instagram ad settings, or generally through the Digital Advertising Alliance's opt-out tool.
Do Not Track. Our website does not currently respond to browser "Do Not Track" signals.

Disabling cookies may affect some website functionality but will not prevent you from requesting a quote or contacting us directly.

Data Retention

We retain customer and website information for as long as needed to provide services, maintain business records (including for warranty, payment, and legal purposes), and comply with our legal and tax obligations, after which it is deleted or de-identified in the ordinary course of business.

Data Security

We use reasonable administrative and technical safeguards, and rely on reputable third-party providers (Section 3) for payment processing, CRM, and scheduling, to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are directed at adults seeking home and business lighting services. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us using Section 10 and we will delete it.

Your Choices & Requests

You may contact us at any time to:

Ask what personal information we have about you;
Request correction of inaccurate information;
Opt out of marketing emails or texts (see Sections 4–5); or
Ask us to delete your information, subject to our legitimate business, legal, and recordkeeping needs (e.g., we may need to retain payment and warranty records).

Depending on your state of residence, you may have additional statutory privacy rights; we will honor valid requests to the extent required by applicable law. Contact us at:

Verbinen LLC, DBA Main Street Christmas Lights PO Box 705, Roanoke, TX 76262 Phone: 817-809-3494

Third-Party Links

Our website may link to third-party sites (e.g., social media, review platforms, payment portals). We are not responsible for the privacy practices of those third-party sites — review their policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time. The version posted on our website governs, and the "Last updated" date above will reflect the most recent revision. Material changes affecting how we use previously collected information will be communicated as required by law.

Governing Law

This Privacy Policy is governed by the laws of the State of Texas, consistent with the governing law provision in our Terms of Service.

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